Tue, 09 Mar 2010 19:15:52 +0000

Product Description
In How to Create a Personal Brand as a Board Member, ExecSense examines specific ways to use speaking engagements, published articles and social media web sites as a way to establish yourself as a thought leader and be invited to join more boards of directors. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand (apart from/in addition to that of the boards you sit on).…

Fri, 05 Mar 2010 06:21:10 +0000

Product Description
This econometric study covers the outlook for advertising for social media and widgets in Oceana. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the…

Thu, 04 Mar 2010 19:23:28 +0000

Product Description
Case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report and consumers highlight this research study by the Society for New Communications Research. The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences. This study was made possible by a grant from Nuance Communications.

Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media

Wed, 03 Mar 2010 23:53:26 +0000

Product Description
This book will show you how you can harness the power of the web 2.0 microblogging site “Twitter” to promote yourself and any social, political and economic interests that you may have quickly and easily. Most importantly it will help you avoid trial and error as early adopters were forced to endure and show you some specific, step-by-step techniques, that will allow you to participate successfully in one of the greatest communication revolutions ever. It’s time you take over control of your Twitter account to achieve higher visibility and gain quality followers that will make your success more likely…

Wed, 03 Mar 2010 16:12:59 +0000

• ISBN13: 9780470289679
• Condition: USED – GOOD
• Notes:

Product Description
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real…

Tue, 02 Mar 2010 23:53:54 +0000

• ISBN13: 9780470404461
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
The content boom on the Internet has been explosive in the past few years with more than a billion people surfing worldwide. Internet Simplified shows beginning level computer users how to get comfortable surfing the web and how to navigate the flood of information once they find what they’re looking for. Users will find helpful information on the most talked about newcomers to the online world such as social networking sites like Facebook and MySpace, blogging, and downloading media content from YouTube and iTunes, as well as an introduction to…

Tue, 02 Mar 2010 16:18:03 +0000

• ISBN13: 9780470568019
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Get your buddies together with BuddyPress and create your own social community

Got a cause, a hobby, or some other obsession you can’t wait to share with a like-minded community? BuddyPress is the buddy you need to get that community started. Here’s how to get BuddyPress up and running on your WordPress Web site and use its free tools and themes to host a social network devoted to your pet projects, right on your site.

• Full court press — start by obtaining a Web hosting provider and installing WordPress, then install…

Mon, 01 Mar 2010 23:52:09 +0000

Product Description

This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008.

The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies – knowledge management systems – e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultural heritage – technology for culture…

Mon, 01 Mar 2010 16:14:36 +0000

Product Description
Give your students the tools they need to succeed! Course Technology’s COURSENOTES are a six-panel quick reference card that reinforces the most important and widely used features of a technology concept in a visual and user-friendly format. COURSENOTES will serve as a great reference tool during and after the student completes the course.

Web 2.0 CourseNotes

Sun, 28 Feb 2010 23:53:21 +0000

Product Description

This book, in conjunction with the volume LNAI 5736, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2009.

The 61 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers deal with information technologies – knowledge management systems – e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultural heritage – technology for…